Meet the CLORALEN® Family

Keep Your Colors Bright

Use CLORALEN® Color with Vinegar for a color-safe clean.

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Store Locator

Find CLORALEN® at a store near you.

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Energize Your Home with a Citrus Scent

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About Us

CLORALEN® bleach household cleaning and fabric care products are developed to deep clean and deodorize multiple areas of your home as well as safely remove stains from color clothing and whiten laundry. With fresh scents and cost-efficient products, CLORALEN® will help you care for your family with a clean home.

For more than 60 years, AlEn has been providing cleaning products that are good for you, your home and your family, generation after generation.